Difference between revisions of "Apple watch"

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<th scope="row">Announced</th>
 
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<td>[[Announced in::2014]]</td>
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<td>[[Announced in::September, 2014]]<ref name="ref1">Apple Event [online]. 2015, 14 December. Available online at:http://www.apple.com/live/2014-sept-event/</ref></td>
 
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<th scope="row">Released</th>
 
<th scope="row">Released</th>
 
<td>Developers: [[Released for developers in::]]  
 
<td>Developers: [[Released for developers in::]]  
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<br/>Consumers: [[Released for consumers::April 10,2015]]</td>
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<br/>Consumers: [[Released for consumers::April 10,2015]]<ref name="ref2"> Apple Watch release date, price, features, availability and delivery date: Everything you need to know about Apple Watch [online]. 2015, 14 December. Available online at:http://www.itpro.co.uk/mobile/22982/apple-watch-release-date-price-features-availability-and-delivery-date-everything-you-7</ref></td>
 
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<th scope="row">Price</th>
 
<th scope="row">Price</th>
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<td>[[Costs::349]] USD <ref name="ref1">http://www.apple.com/shop/buy-watch/apple-watch-sport
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<td>[[Costs::349]] USD <ref name="ref3">Apple Watch [online]. 2015, 05 December.Available online at:http://www.apple.com/shop/buy-watch/apple-watch-sport</ref></td>  
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(Retrieved December 05 2015)</ref></td>  
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<th scope="row">Controls</th>
 
<th scope="row">Controls</th>
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<td>[[Controls are::]]</td>
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<td>[[Controls are::Single physical button]], [[Controls are::Touchscreen]]</td>
 
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The Apple Watch is the newest and the first wearable device developed by Apple Inc. The project began in the year 2011 and the Apple Watch was launched on April 24, 2015. The pre - orders were available on April 10, 2015.The Apple Watch comes in two sizes - 38 mm and 42 mm and in 3 collections -  the aluminum Apple Watch Sport, the stainless steel Apple Watch and the gold Apple Watch Edition. The Apple Watches Sport are available in 12 models and price ranges between $349 and $399. The Apple Watches are available in 20 models and the price ranges from $549 to $1099. The Apple Watches Edition are available in 8 models which are the most expensive. The prices range between $10 000 to $17 000. The Watches are made from variety of distinctive materials and the bands are changeable. The Watch can be wirelessly connected from iPhone 5 up to iPhone 6 s. The Watch is not only a watch. It is a device that helps us to be always connected with our friends and up to date with our work. <ref name="ref3">http://www.apple.com/watch/design/ (Retrieved December 05 2015)</ref>  
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The Apple Watch is the newest and the first wearable device developed by Apple Inc. The project began in the year 2011 and the Apple Watch was launched on April 24, 2015. The pre - orders were available on April 10, 2015.The Apple Watch comes in two sizes - 38 mm and 42 mm and in 3 collections -  the aluminum Apple Watch Sport, the stainless steel Apple Watch and the gold Apple Watch Edition. The Apple Watches Sport are available in 12 models and price ranges between $349 and $399.<ref name="ref4">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/shop/buy-watch/apple-watch-sport</ref> The Apple Watches are available in 20 models and the price ranges from $549 to $1099. <ref name="ref3">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/shop/buy-watch/apple-watch</ref>The Apple Watches Edition are available in 8 models which are the most expensive. The prices range between $10 000 to $17 000. <ref name="ref5">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/shop/buy-watch/apple-watch-edition</ref>The Watches are made from variety of distinctive materials and the bands are changeable. The Watch can be wirelessly connected from iPhone 5 up to iPhone 6 s. The Watch is not only a watch. It is a device that helps us to be always connected with our friends and up to date with our work. <ref name="ref6">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/watch/design/</ref>  
  
 
== Main characteristics ==
 
== Main characteristics ==
  
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The Apple watch isn’t just smaller and wearable iPhone, but it is also a device, that can do your payments without having have to use your credit cards every time when payment needed, it can measure heart rate and it communicates with you and your iPhone. The Apple Watch is made in two sizes and three collections. Each of them has different package. The Sport comes in a long rectangular box. The Watch comes in a white square box with a white plastic rounded square container. And the Edition comes in a darker, more elaborate version of the same. Regardless of collection, all include a watch case, a paired band, a USB cable with a magnetic charger on the end, and an iPhone-style AC adapter.<ref name="ref4">http://www.imore.com/apple-watch-review (Retrieved December 05 2015)</ref>  
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The Apple watch isn’t just smaller and wearable iPhone, but it is also a device, that can do your payments without having have to use your credit cards every time when payment needed, it can measure heart rate and it communicates with you and your iPhone. The Apple Watch is made in two sizes and three collections. Each of them has different package. The Sport comes in a long rectangular box. The Watch comes in a white square box with a white plastic rounded square container. And the Edition comes in a darker, more elaborate version of the same. Regardless of collection, all include a watch case, a paired band, a USB cable with a magnetic charger on the end, and an iPhone-style AC adapter.<ref name="ref7">RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at:http://www.imore.com/apple-watch-review</ref>  
  
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Apple is using three different materials for the cases: 7000-Series aluminum for the Sport, 316L stainless steel for the Watch, and 18-karat gold for the Edition. For the Edition are conducted in silver and anodized space gray, silver and diamond, and yellow and rose gold respectively. The screens are Ion-X (ion exchange) glass for the Sport and sapphire for the Watch and Edition. The backs are a composite material for the Sport with hard-coated optical polymer sensor lenses, and zirconia ceramics for the Watch and Edition, with sapphire lenses. Very impressive is possibility to choose in the big quantity of bands.
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Apple is using three different materials for the cases: 7000-Series aluminum for the Sport, 316L stainless steel for the Watch, and 18-karat gold for the Edition. For the Edition are conducted in silver and anodized space gray, silver and diamond, and yellow and rose gold respectively. The screens are Ion-X (ion exchange) glass for the Sport and sapphire for the Watch and Edition. The backs are a composite material for the Sport with hard-coated optical polymer sensor lenses, and zirconia ceramics for the Watch and Edition, with sapphire lenses. There is possibility to choose in the big quantity of bands.
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The 38mm Apple Watch has a display size of 340-by-272 pixels.The 42mm Apple Watch has a display size of 390-by-312 pixels. The display is from Retina - OLED (organic light-emitting diodes), and that's a first for Apple. There are two physical buttons for the control on the side: button and the Digital Crown with that you can zoom the screen or look for in apps. Also there is the way to use the voice navigation Siri, which you can know from the iPhone. The control is very easy and fast. Especially if you want to take call and you can't find your phone you can use the built-in speaker and microphone. The apps are the same like in your iPhone. The response for email or message is faster than from your phone. You can set the notification for any apps which you want and this way you can't miss any calls or message. Apple Watch measures all the ways you move, such as walking or taking the stairs. It even keeps track of when you stand up and encourages you to keep moving.<ref name="ref5">http://www.imore.com/apple-watch-review (Retrieved December 05 2015)</ref>  
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The 38mm Apple Watch has a display size of 340-by-272 pixels.The 42mm Apple Watch has a display size of 390-by-312 pixels. The display is from Retina - OLED (organic light-emitting diodes), and that's a first for Apple. There are two physical buttons for the control on the side: button and the Digital Crown with that is possibility to zoom the screen or look for in apps. Also there is the way to use the voice navigation Siri. It is known from the iPhone. To answer the call is the possibility use the built-in speaker and microphone. The apps are the same like in the iPhone. The response for email or message it could be faster than from the phone. The adjustment of the notification for any apps is by the discretion to don't miss any calls or message. Apple Watch measures all the ways of move, such as walking or taking the stairs. It even keeps track of when person stands up and encourages to keep moving.<ref name="ref7">RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at:http://www.imore.com/apple-watch-review</ref>  
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The charging is on the same way like MacBook Air or Macbook Pro. Apple set battery life expectations at up to 48 hours of time display, 6.5 hours of audio playback, 6.5 hours of workout monitoring, and 3 hours of talk time. There's also a Power Reserve mode, designed to last up to 72 hours, that shuts down almost all processes except those required to keep and display time. For the fully charged is necessary about 2,5 hours. The Watch is water resistant but it is not suitable for the shower.
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The charging is on the same way like MacBook Air or Macbook Pro. Apple set battery life expectations at up to 48 hours of time display, 6.5 hours of audio playback, 6.5 hours of workout monitoring, and 3 hours of talk time. There's also a Power Reserve mode, designed to last up to 72 hours, that shuts down almost all processes except those required to keep and display time. For the fully charged is necessary about 2,5 hours. The Watch is waterproof.
  
 
=== Purpose ===
 
=== Purpose ===
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The Apple Watch is a small but smart personal wearable device which delivers important information when you need them. It helps to perform everyday tasks easily and it offers possibility to be connected with people in no time. The Apple Watch can facilitate communication on the go. It serves as a miniature substitution to your phone. <ref name="ref6">http://www.apple.com/watch/watch-reimagined/ (Retrieved December 05 2015)</ref>  
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The Apple Watch is a first personal wearable device which delivers important information when people need them. It helps to perform everyday tasks easily and it offers possibility to be connected with people in no time. The Apple Watch can facilitate communication. It serves as a miniature substitution to your phone. <ref name="ref8">Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/watch/watch-reimagined/</ref>  
 
<!-- This is a very short description of the technology's purpose. What will it be doing, for what goal was it created, how it modifies human cognition. Keep this as brief as possible. -->
 
<!-- This is a very short description of the technology's purpose. What will it be doing, for what goal was it created, how it modifies human cognition. Keep this as brief as possible. -->
  
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*Analyst: Daniel Matte  
 
*Analyst: Daniel Matte  
 
*Principal Analyst: Chris Jones
 
*Principal Analyst: Chris Jones
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*Founders: Jony Ive, Marc Newson
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*Founders: Jony Ive, Marc Newson <ref name="ref9">SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at:http://fortune.com/2015/04/28/apple-watch-listicle/</ref>
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*Apple CEO: Tim Cook
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*Apple CEO: Tim Cook <ref name="ref10">Leadership & Governance [online]. 2015, 15 December. Available online at:http://investor.apple.com/corporate-governance.cfm</ref>
 
*Survey research director: Andy Golub
 
*Survey research director: Andy Golub
 
*Senior vice president of Operations: Jeff Williams
 
*Senior vice president of Operations: Jeff Williams
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*Apple Senior Vice President of Worldwide Marketing: Phil Schiller  <ref name="ref11">FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at:http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/</ref>
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*Apple Human Interface Chief: Alan Dye <ref name="ref9">SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at:http://fortune.com/2015/04/28/apple-watch-listicle/</ref>
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*Apple Senior Vice President of Retail and Online Sales: Angela Ahrendts <ref name="ref9">SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at:http://fortune.com/2015/04/28/apple-watch-listicle/</ref>
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*VP Technology: Kevin Lynch  <ref name="ref11">FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at:http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/</ref>
 
<!-- This is a list of important people behind the technology. Note: It is not necessary to list absolutely everyone. -->
 
<!-- This is a list of important people behind the technology. Note: It is not necessary to list absolutely everyone. -->
 
   
 
   
 
== Important Dates ==
 
== Important Dates ==
 
*Project began in 2011.
 
*Project began in 2011.
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*Pre order was available for these countries;UK, Australia, Canada, China, France, Germany, Hong Kong, Japan and the US on April 10, 2015.
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*Pre order was available for these countries;UK, Australia, Canada, China, France, Germany, Hong Kong, Japan and the US on April 10, 2015. <ref name="ref12">KASTRENAKES, J. Apple Watch release date is April 24th, with pricing from $349 to over $10,000 [online]. 2015, 15 December. Available online at:http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>
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*The sale started on April 24, 2015.
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*The sale started on April 24, 2015.<ref name="ref12">KASTRENAKES, J. Apple Watch release date is April 24th, with pricing from $349 to over $10,000 [online]. 2015, 15 December. Available online at:http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015</ref>
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* The Special Apple Event held on September 9, 2015 in San Francisco. <ref name="ref7">http://www.apple.com/apple-events/september-2015/ (Retrieved December 05 2015)</ref>  
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* The Special Apple Event held on September 9, 2015 in San Francisco. <ref name="ref13">Apple Special Event [online]. 2015, 15 December. Available online at:http://www.apple.com/apple-events/september-2015/</ref>  
 
<!-- A list of important dates in the development and history of the technology. Use the information provided in the second half of the Main characteristics section and make it into a short, unnumbered list. -->
 
<!-- A list of important dates in the development and history of the technology. Use the information provided in the second half of the Main characteristics section and make it into a short, unnumbered list. -->
  
 
== Ethical Issues ==
 
== Ethical Issues ==
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One of the most concerning issues for Apple is their alleged connection with illegal minerals resources. According to the article which was released by the company Apple in February 2015 their mineral resources are legal. <ref name="ref8">http://images.apple.com/euro/supplier-responsibility/b/generic/pdf/Conflict_Minerals_Report.pdf (Retrieved December 06 2015)</ref> These minerals include tin used in circuit boards; tungsten, found in light bulbs; and tantalum used to regulate the flow of electricity and gold  often used as an electricity conductor are used for manufacture of Apple products. The company had to prove that the minerals did not come from the war-torn Democratic Republic of the Congo or Central Africa.<ref name="ref9">http://www.apple.com/apple-events/september-2015/ (Retrieved December 06 2015)</ref> In February 2015 They promised to do so.  
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One of the most concerning issues for Apple is their alleged connection with illegal minerals resources. According to the article which was released by the company Apple in February 2015 their mineral resources are legal.<ref name="ref14">Apple Inc [online]. 2015, 15 December. Available online at:http://images.apple.com/euro/supplier-responsibility/b/generic/pdf/Conflict_Minerals_Report.pdf</ref> These minerals include tin used in circuit boards; tungsten, found in light bulbs; and tantalum used to regulate the flow of electricity and gold  often used as an electricity conductor are used for manufacture of Apple products. The company had to prove that the minerals did not come from the war-torn Democratic Republic of the Congo or Central Africa.<ref name="ref15">HERN, A. Apple plans to cease using conflict minerals [online]. 2015, 06 December. Available online at:http://www.theguardian.com/technology/2014/feb/14/apple-conflict-minerals</ref> In February 2015 They promised to do so.  
  
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Among other significant ethical issues concern the company’s strong brand name. At the moment of Apple watch launch other companies may have had plans to start smart watch production, however due to the company's name strength the abandoned their plans thus losing money and canceling jobs. <ref name="ref10">http://businessethicsblog.com/2014/09/11/apples-new-watch-and-the-ethics-of-disruption/ (Retrieved December 06 2015)</ref> Apple Watch offers the possibility to use them as credit cards in the stores, if this trend becomes widespread there could be impact on the companies who manufacture plastic bank cards. These two ethical issues may apply to any other company, but while Apple is such a strong trademark it seems that its impact is much more devastating on its competition than in other cases.
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Among other significant ethical issues concern problem for other companies. At the moment of Apple watch launch other companies may have had plans to start smart watch production, however due to the realized idea of Apple  their plans couldn't realize and they loose money. <ref name="ref16">MacDonald, Ch. Apple’s new Watch and the Ethics of Disruption [online]. 2015, 06 December. Available online at:http://businessethicsblog.com/2014/09/11/apples-new-watch-and-the-ethics-of-disruption/</ref>
  
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Other ethical issues involve the ever growing problem of todays society which becomes increasingly addicted to electronic devices such as cellphones, tablets and computers always connected to the internet. Sherry Turkle describes these issues in her book “Alone Together: Why We Expect More from Technology and Less from Each Other”, where she is saying:”that the successful are always connected.” <ref name="ref11">Turkle, S. Always On (chap.8, The new state of the Self,s. 163) (Retrieved December 06 2015)</ref>The watch could be even more addictive than the rest of the mentioned devices since it is worn on a hand and thus constantly in person's field of view. We can hide the cell phone into the bag but the Watch will constantly remind us of received text messages missed phone calls and Instagram and Facebook messages. All these notifications are optional however the more is person addicted the more notifications he/she wants to get.  
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Apple Watch offers the possibility to use them as credit cards in the stores, if this trend becomes widespread there could be impact on the companies who manufacture plastic bank cards. These two ethical issues may apply to any other company, but while Apple is such a strong trademark it seems that its impact is much more devastating on its competition than in other cases.
  
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Apple Watch offers us the ultimate wellness and healthy life guide which unfortunately does not lead to happier life but more often causes people to become narcissistic and too self involved sometimes even hypochondriac. People stop focusing on the outside world and on social contacts others than through the electronic devices. <ref name="ref12"> http://theconversation.com/apple-delivers-smart-watch-but-you-might-want-to-think-twice-about-getting-one-31526 (Retrieved December 06 2015)</ref>
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Apple Watch offers us spread wellness and healthy apps which unfortunately may have negative impact. People can become narcissistic and too self involved sometimes even hypochondriac. People stop focusing on the outside world and on social contacts others than through the electronic devices. <ref name="ref17">SPICER, A. Apple delivers smart watch, but you might want to think twice about getting one [online]. 2015, 06 December. Available online at:http://theconversation.com/apple-delivers-smart-watch-but-you-might-want-to-think-twice-about-getting-one-31526</ref>
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Apple collects all information after you create Apple ID such as phone number, email address, contact preferences, and credit card information which they claim they use for various reasons. The amount of information given depends on the user however the less information is given the more difficult is the support in case of troubleshooting. <ref name="ref18">Privacy Policy [online]. 2015, 06 December. Available online at:http://www.apple.com/legal/privacy/en-ww/</ref>
 
<!-- Provide detailed information (if possible or if available) about any ethical risks and related ethical topics or dilemmas in this section. --->
 
<!-- Provide detailed information (if possible or if available) about any ethical risks and related ethical topics or dilemmas in this section. --->
  
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[[File:Apple-rash.jpg|thumbnail|Rash caused by Watch]]
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[[File:Apple.jpg|thumbnail|Rash caused by Watch]]
 
== Health Risks ==
 
== Health Risks ==
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Wearing Apple Watch may cause skin rash to people who are sensitive to materials used in bands which contain traces of Nickel and Methacrylates. <ref name="ref13">http://www.ibtimes.com/yes-your-apple-watch-giving-you-rash-heres-what-do-about-it-1909867(Retrieved December 05 2015)</ref> Company Apple Inc. advises to wear the watch that way that you feel comfortable. They warn that tightly worn watch could cause irritation and loosely worn watch could cause skin damage. Preventive care - keep your Apple Watch and bands - as well as your skin dry and clean especially after workouts when you sweat. <ref name="ref14">http://www.dailymail.co.uk/sciencetech/article-3154660/Apple-feeling-burn-Watch-wearers-Twitter-share-photos-rashes-claim-caused-wearable.html
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Wearing Apple Watch may cause skin rash to people who are sensitive to materials used in bands which contain traces of Nickel and Methacrylates. <ref name="ref19">LESWING, K. Yes, Your Apple Watch Is Giving You A Rash. Here's What To Do About It [online]. 2015, 05 December. Available online at:http://www.ibtimes.com/yes-your-apple-watch-giving-you-rash-heres-what-do-about-it-1909867</ref> Company Apple Inc. advises to wear the watch that way that you feel comfortable. They warn that tightly worn watch could cause irritation and loosely worn watch could cause skin damage. <ref name="ref20">GRIFFITHS, S. Apple feeling the burn: Watch wearers take to Twitter to share photos of rashes 'caused by the device' [online]. 2015, 06 December. Available online at:http://www.dailymail.co.uk/sciencetech/article-3154660/Apple-feeling-burn-Watch-wearers-Twitter-share-photos-rashes-claim-caused-wearable.html</ref>  
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(Retrieved December 05 2015)</ref>  
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<!-- Any related health issues, be it already discovered and covered in literature, or just speculative ones, should be described and properly cited in this section. -->
 
<!-- Any related health issues, be it already discovered and covered in literature, or just speculative ones, should be described and properly cited in this section. -->
  
 
== Enhancement/Therapy/Treatment ==
 
== Enhancement/Therapy/Treatment ==
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The Watch checks three things: Stand, Exercise and Move. If you are sitting for a long time, the Watch points out you should stand up and walk around. The move accounts to how many calories you burnt during the day. The exercise watches your daily activity like running, yoga or fast walking and the goal is doing some kind of exercise for 30 minutes a day. This helps you keep track of your daily workout.<ref name="ref15">http://www.imore.com/apple-watch-review (Retrieved December 06 2015)</ref> It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. Beside the faster communication Apple watch also offers its users the possibility to concentrate on fitness and well being. Apple watch can have effect on your health, exercise and lifestyle. There is a famous quote that says “The first step to change is awareness”, and the responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they are more aware of their overall health.  
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The Watch checks three things: Stand, Exercise and Move. If you are sitting for a long time, the Watch points out you should stand up and walk around. The move accounts to how many calories you burnt during the day. The exercise watches your daily activity like running, yoga or fast walking and the goal is doing some kind of exercise for 30 minutes a day. This helps you keep track of your daily workout.<ref name="ref7">RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at:http://www.imore.com/apple-watch-review</ref> It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. Beside the faster communication Apple watch also offers its users the possibility to concentrate on fitness and well being. Apple watch can have effect on your health, exercise and lifestyle. Many responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they are more aware of their overall health.  
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In addition, many of them have already made changes with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more and 59% that you make better overall health choices. <ref name="ref16"> https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89 (Retrieved December 06 2015)</ref>  
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In addition, many of them have already made changes with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more and 59% that you make better overall health choices. <ref name="ref21">DESARNAUTS, B. Bravo to a healthier lifestyle [online]. 2015, 05 December. Available online at:https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89</ref>  
 
<!-- Describe in detail whether the technology aims to enhance human cognition, i.e. to improve human abilities beyond what is considered normal, and/or if it is also applicable as a form of treatment or therapy, i.e. it can serve to cure patients or restore abilities that do not perform as they would in a healthy person -->
 
<!-- Describe in detail whether the technology aims to enhance human cognition, i.e. to improve human abilities beyond what is considered normal, and/or if it is also applicable as a form of treatment or therapy, i.e. it can serve to cure patients or restore abilities that do not perform as they would in a healthy person -->
  
 
== Public & Media Impact and Presentation ==
 
== Public & Media Impact and Presentation ==
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There is always air of big expectation surrounding the launch of a new product of the Apple Company. Apple does not thrive and use typical ways of advertising such as the other companies use. This is due to several facts. First of all, the company wants their goods to be regarded as luxurious, therefore too much of advertising could actually lower its status. Second, the company has a strong base of fans who are enthralled to purchase any new product which comes out. Apple demonstrated new features of Apple Watch in March during a presentation in San Francisco. Journalists, bloggers, and Apple employees were eagerly awaiting the Apple CEO Timothy D. Cook to announce new Apple Watch.<ref name="ref17">http://www.nytimes.com/2015/03/10/technology/apple-watch-event.html(Retrieved December 06 2015)</ref>
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Apple demonstrated new features of Apple Watch in March during a presentation in San Francisco. Journalists, bloggers, and Apple employees were eagerly awaiting the Apple CEO Timothy D. Cook to announce new Apple Watch.<ref name="ref22">CHEN, X. B. Apple Watch Success Will Hinge on Apps [online]. 2015, 06 December. Available online at:http://www.nytimes.com/2015/03/10/technology/apple-watch-event.html</ref>
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After the launch of the Watch, many opinions raised. Farhad Manjoo wrote for New York Times about his first three days with the Apple watch. However after he overcame the first difficulties he fell in love with them.<ref name="ref18">http://www.nytimes.com/2015/04/09/technology/personaltech/apple-watch-bliss-but-only-after-a-steep-learning-curve.html?_r=0 (Retrieved December 06 2015)</ref> Vanessa Friedman has had a different experience. In the article from New York Times, she describes why she broke up with Apple watch. One of the many reasons why she didn’t like them was that she couldn’t talk to the watch worn on the wrist.<ref name="ref19">http://www.nytimes.com/2015/06/11/fashion/why-im-breaking-up-with-the-apple-watch.html?_r=0(Retrieved December 06 2015)</ref> Despite all of this Apple is a luxurious brand and it customizes its products for famous people such as Karl Lagerfeld, who has the most expensive all-gold version Watch for 25 000 dollars. As he once said himself he is obsessed by Apple’s devices. For examples, he has 4 iPhones and 20 iPads. <ref name="ref20">http://www.details.com/story/karl-lagerfeld-all-gold-apple-watch (Retrieved December 06 2015)</ref>  
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After the launch of the Watch, many opinions raised. Farhad Manjoo wrote for New York Times about his first three days with the Apple watch. However after he overcame the first difficulties he described how he fell in love with them.<ref name="ref23">MANJOO, F. Apple Watch Review: Bliss, but Only After a Steep Learning Curve [online]. 2015, 06 December. Available online at:http://www.nytimes.com/2015/04/09/technology/personaltech/apple-watch-bliss-but-only-after-a-steep-learning-curve.html?_r=0</ref> Vanessa Friedman has had a different experience and also opinion. In the article from New York Times, she describes why she return Apple watch. One of the many reasons why she didn’t like them was that she couldn’t talk to the watch worn on the wrist.<ref name="ref24">FRIEDMAN, V. Why I’m Breaking Up With the Apple Watch [online]. 2015, 06 December. Available online at:http://www.nytimes.com/2015/06/11/fashion/why-im-breaking-up-with-the-apple-watch.html?_r=0</ref> Despite all of this Apple is a luxurious brand and it customizes its products for famous people such as Karl Lagerfeld, who has the most expensive all-gold version Watch for 25 000 dollars. As he once said himself he is obsessed by Apple’s devices. For examples, he has 4 iPhones and 20 iPads. <ref name="ref25">FENNER, J. Karl Lagerfeld May Have the World's Most Expensive Apple Watch [online]. 2015, 06 December. Available online at:http://www.details.com/story/karl-lagerfeld-all-gold-apple-watch</ref>  
 
<!-- Provide information about the impact the technology had on the public and how the technology is presented in the media or literature. If there was anything in the news regarding this technology, it should be noted and properly cited here. -->
 
<!-- Provide information about the impact the technology had on the public and how the technology is presented in the media or literature. If there was anything in the news regarding this technology, it should be noted and properly cited here. -->
  
 
== Public Policy ==
 
== Public Policy ==
−
Apple does not make political contributions to individual candidates or parties, and they do not have a political action committee.<ref name="ref21">http://www.apple.com/public-policy-advocacy/ (Retrieved December 06 2015)</ref> Apple collects all information after you create Apple ID such as phone number, email address, contact preferences, and credit card information which they claim they use for various reasons. The amount of information given depends on the user however the less information is given the more difficult is the support in case of troubleshooting. <ref name="ref22">http://www.apple.com/legal/privacy/en-ww/(Retrieved December 06 2015)</ref>
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All public policy expenditures are reported to the Apple Board of Directors and reviewed annually by the Audit and Finance Committee of the Board.<ref name="ref26">Public Policy Advocacy [online]. 2015, 06 December. Available online at:http://www.apple.com/public-policy-advocacy/</ref>
−
<!-- Information related to any regulations (law, patents, ISOs, government recommendations and so on.) -->
+
  
 
== Related Technologies, Project or Scientific Research ==
 
== Related Technologies, Project or Scientific Research ==
 +
Apple Watch are connected and synchronized with the iPhone. Everything is shared due to the application Watch in the phone. A new Apple Watch Hermès, which is a collaboration between Apple and luxury French accessories maker Hermès. The new addition to the Apple Watch family was launched on 9 September 2015, exactly one year after the range was originally revealed and costs from $ 1100. <ref name="ref2"> Apple Watch release date, price, features, availability and delivery date: Everything you need to know about Apple Watch [online]. 2015, 15 December. Available online at:http://www.itpro.co.uk/mobile/22982/apple-watch-release-date-price-features-availability-and-delivery-date-everything-you-7</ref>
 
<!-- If there is any scientific research conducted or being conducted that is closely connected to this technology, it should be properly cited here. -->
 
<!-- If there is any scientific research conducted or being conducted that is closely connected to this technology, it should be properly cited here. -->
  

Latest revision as of 22:49, 22 December 2015

Apple Watch
Apple watch.png
Type Limb - mounted
Developer Apple Inc.
Announced September, 2014[1]
Released Developers:
Consumers: April 10,2015[2]
Price 349 USD [3]
Operating system WatchOS
Sensors Accelerometer, Ambient light, Gyroscope, Heart rate
Weight 62 g
Controls Single physical button, Touchscreen
Data available Good
Risk factor Low
Standalone[4]
https://www.apple.com

The Apple Watch is the newest and the first wearable device developed by Apple Inc. The project began in the year 2011 and the Apple Watch was launched on April 24, 2015. The pre - orders were available on April 10, 2015.The Apple Watch comes in two sizes - 38 mm and 42 mm and in 3 collections - the aluminum Apple Watch Sport, the stainless steel Apple Watch and the gold Apple Watch Edition. The Apple Watches Sport are available in 12 models and price ranges between $349 and $399.[5] The Apple Watches are available in 20 models and the price ranges from $549 to $1099. [3]The Apple Watches Edition are available in 8 models which are the most expensive. The prices range between $10 000 to $17 000. [6]The Watches are made from variety of distinctive materials and the bands are changeable. The Watch can be wirelessly connected from iPhone 5 up to iPhone 6 s. The Watch is not only a watch. It is a device that helps us to be always connected with our friends and up to date with our work. [7]

Main characteristics

The Apple watch isn’t just smaller and wearable iPhone, but it is also a device, that can do your payments without having have to use your credit cards every time when payment needed, it can measure heart rate and it communicates with you and your iPhone. The Apple Watch is made in two sizes and three collections. Each of them has different package. The Sport comes in a long rectangular box. The Watch comes in a white square box with a white plastic rounded square container. And the Edition comes in a darker, more elaborate version of the same. Regardless of collection, all include a watch case, a paired band, a USB cable with a magnetic charger on the end, and an iPhone-style AC adapter.[8]

Apple is using three different materials for the cases: 7000-Series aluminum for the Sport, 316L stainless steel for the Watch, and 18-karat gold for the Edition. For the Edition are conducted in silver and anodized space gray, silver and diamond, and yellow and rose gold respectively. The screens are Ion-X (ion exchange) glass for the Sport and sapphire for the Watch and Edition. The backs are a composite material for the Sport with hard-coated optical polymer sensor lenses, and zirconia ceramics for the Watch and Edition, with sapphire lenses. There is possibility to choose in the big quantity of bands. The 38mm Apple Watch has a display size of 340-by-272 pixels.The 42mm Apple Watch has a display size of 390-by-312 pixels. The display is from Retina - OLED (organic light-emitting diodes), and that's a first for Apple. There are two physical buttons for the control on the side: button and the Digital Crown with that is possibility to zoom the screen or look for in apps. Also there is the way to use the voice navigation Siri. It is known from the iPhone. To answer the call is the possibility use the built-in speaker and microphone. The apps are the same like in the iPhone. The response for email or message it could be faster than from the phone. The adjustment of the notification for any apps is by the discretion to don't miss any calls or message. Apple Watch measures all the ways of move, such as walking or taking the stairs. It even keeps track of when person stands up and encourages to keep moving.[8] The charging is on the same way like MacBook Air or Macbook Pro. Apple set battery life expectations at up to 48 hours of time display, 6.5 hours of audio playback, 6.5 hours of workout monitoring, and 3 hours of talk time. There's also a Power Reserve mode, designed to last up to 72 hours, that shuts down almost all processes except those required to keep and display time. For the fully charged is necessary about 2,5 hours. The Watch is waterproof.

Purpose

The Apple Watch is a first personal wearable device which delivers important information when people need them. It helps to perform everyday tasks easily and it offers possibility to be connected with people in no time. The Apple Watch can facilitate communication. It serves as a miniature substitution to your phone. [9]

Company & People

  • Analyst: Daniel Matte
  • Principal Analyst: Chris Jones
  • Founders: Jony Ive, Marc Newson [10]
  • Apple CEO: Tim Cook [11]
  • Survey research director: Andy Golub
  • Senior vice president of Operations: Jeff Williams
  • Apple Senior Vice President of Worldwide Marketing: Phil Schiller [12]
  • Apple Human Interface Chief: Alan Dye [10]
  • Apple Senior Vice President of Retail and Online Sales: Angela Ahrendts [10]
  • VP Technology: Kevin Lynch [12]

Important Dates

  • Project began in 2011.
  • Pre order was available for these countries;UK, Australia, Canada, China, France, Germany, Hong Kong, Japan and the US on April 10, 2015. [13]
  • The sale started on April 24, 2015.[13]
  • The Special Apple Event held on September 9, 2015 in San Francisco. [14]

Ethical Issues

One of the most concerning issues for Apple is their alleged connection with illegal minerals resources. According to the article which was released by the company Apple in February 2015 their mineral resources are legal.[15] These minerals include tin used in circuit boards; tungsten, found in light bulbs; and tantalum used to regulate the flow of electricity and gold often used as an electricity conductor are used for manufacture of Apple products. The company had to prove that the minerals did not come from the war-torn Democratic Republic of the Congo or Central Africa.[16] In February 2015 They promised to do so.

Among other significant ethical issues concern problem for other companies. At the moment of Apple watch launch other companies may have had plans to start smart watch production, however due to the realized idea of Apple their plans couldn't realize and they loose money. [17]

Apple Watch offers the possibility to use them as credit cards in the stores, if this trend becomes widespread there could be impact on the companies who manufacture plastic bank cards. These two ethical issues may apply to any other company, but while Apple is such a strong trademark it seems that its impact is much more devastating on its competition than in other cases.

Apple Watch offers us spread wellness and healthy apps which unfortunately may have negative impact. People can become narcissistic and too self involved sometimes even hypochondriac. People stop focusing on the outside world and on social contacts others than through the electronic devices. [18]

Apple collects all information after you create Apple ID such as phone number, email address, contact preferences, and credit card information which they claim they use for various reasons. The amount of information given depends on the user however the less information is given the more difficult is the support in case of troubleshooting. [19]

Rash caused by Watch

Health Risks

Wearing Apple Watch may cause skin rash to people who are sensitive to materials used in bands which contain traces of Nickel and Methacrylates. [20] Company Apple Inc. advises to wear the watch that way that you feel comfortable. They warn that tightly worn watch could cause irritation and loosely worn watch could cause skin damage. [21]

Enhancement/Therapy/Treatment

The Watch checks three things: Stand, Exercise and Move. If you are sitting for a long time, the Watch points out you should stand up and walk around. The move accounts to how many calories you burnt during the day. The exercise watches your daily activity like running, yoga or fast walking and the goal is doing some kind of exercise for 30 minutes a day. This helps you keep track of your daily workout.[8] It has been proven by the research company Wristly that Apple Watch users are taking up more sport and making healthier choices. Beside the faster communication Apple watch also offers its users the possibility to concentrate on fitness and well being. Apple watch can have effect on your health, exercise and lifestyle. Many responses indicate that the Watch is helping many people on their journeys for better health. Over 78% of respondents agreed or strongly agreed that since getting the Watch, they are more aware of their overall health. In addition, many of them have already made changes with 78% of them agreeing or strongly agreeing that they have more physical activity, 67% that they walk more, 57% that they exercise more and 59% that you make better overall health choices. [22]

Public & Media Impact and Presentation

Apple demonstrated new features of Apple Watch in March during a presentation in San Francisco. Journalists, bloggers, and Apple employees were eagerly awaiting the Apple CEO Timothy D. Cook to announce new Apple Watch.[23] After the launch of the Watch, many opinions raised. Farhad Manjoo wrote for New York Times about his first three days with the Apple watch. However after he overcame the first difficulties he described how he fell in love with them.[24] Vanessa Friedman has had a different experience and also opinion. In the article from New York Times, she describes why she return Apple watch. One of the many reasons why she didn’t like them was that she couldn’t talk to the watch worn on the wrist.[25] Despite all of this Apple is a luxurious brand and it customizes its products for famous people such as Karl Lagerfeld, who has the most expensive all-gold version Watch for 25 000 dollars. As he once said himself he is obsessed by Apple’s devices. For examples, he has 4 iPhones and 20 iPads. [26]

Public Policy

All public policy expenditures are reported to the Apple Board of Directors and reviewed annually by the Audit and Finance Committee of the Board.[27]

Related Technologies, Project or Scientific Research

Apple Watch are connected and synchronized with the iPhone. Everything is shared due to the application Watch in the phone. A new Apple Watch Hermès, which is a collaboration between Apple and luxury French accessories maker Hermès. The new addition to the Apple Watch family was launched on 9 September 2015, exactly one year after the range was originally revealed and costs from $ 1100. [2]

References

  1. ↑ Apple Event [online]. 2015, 14 December. Available online at:http://www.apple.com/live/2014-sept-event/
  2. ↑ 2.0 2.1 Apple Watch release date, price, features, availability and delivery date: Everything you need to know about Apple Watch [online]. 2015, 14 December. Available online at:http://www.itpro.co.uk/mobile/22982/apple-watch-release-date-price-features-availability-and-delivery-date-everything-you-7
  3. ↑ 3.0 3.1 Apple Watch [online]. 2015, 05 December.Available online at:http://www.apple.com/shop/buy-watch/apple-watch-sport
  4. ↑ Shows if the device is a standalone wearable computer or if it needs to be connected to a processing unit to function.
  5. ↑ Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/shop/buy-watch/apple-watch-sport
  6. ↑ Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/shop/buy-watch/apple-watch-edition
  7. ↑ Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/watch/design/
  8. ↑ 8.0 8.1 8.2 RITCHIE, R. Apple Watch review [online]. 2015, 05 December. Available online at:http://www.imore.com/apple-watch-review
  9. ↑ Apple [online]. 2015, 05 December. Available online at:http://www.apple.com/watch/watch-reimagined/
  10. ↑ 10.0 10.1 10.2 SNYDER, B. Meet the geniuses responsible for the Apple Watch [online]. 2015, 15 December. Available online at:http://fortune.com/2015/04/28/apple-watch-listicle/
  11. ↑ Leadership & Governance [online]. 2015, 15 December. Available online at:http://investor.apple.com/corporate-governance.cfm
  12. ↑ 12.0 12.1 FISCHER, B. Apple's Watch: Another Great Team Story [online]. 2015, 15 December. Available online at:http://www.forbes.com/sites/billfischer/2015/04/07/apples-watch-another-great-team-story/
  13. ↑ 13.0 13.1 KASTRENAKES, J. Apple Watch release date is April 24th, with pricing from $349 to over $10,000 [online]. 2015, 15 December. Available online at:http://www.theverge.com/2015/3/9/8162455/apple-watch-price-release-date-2015
  14. ↑ Apple Special Event [online]. 2015, 15 December. Available online at:http://www.apple.com/apple-events/september-2015/
  15. ↑ Apple Inc [online]. 2015, 15 December. Available online at:http://images.apple.com/euro/supplier-responsibility/b/generic/pdf/Conflict_Minerals_Report.pdf
  16. ↑ HERN, A. Apple plans to cease using conflict minerals [online]. 2015, 06 December. Available online at:http://www.theguardian.com/technology/2014/feb/14/apple-conflict-minerals
  17. ↑ MacDonald, Ch. Apple’s new Watch and the Ethics of Disruption [online]. 2015, 06 December. Available online at:http://businessethicsblog.com/2014/09/11/apples-new-watch-and-the-ethics-of-disruption/
  18. ↑ SPICER, A. Apple delivers smart watch, but you might want to think twice about getting one [online]. 2015, 06 December. Available online at:http://theconversation.com/apple-delivers-smart-watch-but-you-might-want-to-think-twice-about-getting-one-31526
  19. ↑ Privacy Policy [online]. 2015, 06 December. Available online at:http://www.apple.com/legal/privacy/en-ww/
  20. ↑ LESWING, K. Yes, Your Apple Watch Is Giving You A Rash. Here's What To Do About It [online]. 2015, 05 December. Available online at:http://www.ibtimes.com/yes-your-apple-watch-giving-you-rash-heres-what-do-about-it-1909867
  21. ↑ GRIFFITHS, S. Apple feeling the burn: Watch wearers take to Twitter to share photos of rashes 'caused by the device' [online]. 2015, 06 December. Available online at:http://www.dailymail.co.uk/sciencetech/article-3154660/Apple-feeling-burn-Watch-wearers-Twitter-share-photos-rashes-claim-caused-wearable.html
  22. ↑ DESARNAUTS, B. Bravo to a healthier lifestyle [online]. 2015, 05 December. Available online at:https://medium.com/wristly-thoughts/wristly-apple-watch-insider-s-report-13-a61eb7ce9a89
  23. ↑ CHEN, X. B. Apple Watch Success Will Hinge on Apps [online]. 2015, 06 December. Available online at:http://www.nytimes.com/2015/03/10/technology/apple-watch-event.html
  24. ↑ MANJOO, F. Apple Watch Review: Bliss, but Only After a Steep Learning Curve [online]. 2015, 06 December. Available online at:http://www.nytimes.com/2015/04/09/technology/personaltech/apple-watch-bliss-but-only-after-a-steep-learning-curve.html?_r=0
  25. ↑ FRIEDMAN, V. Why I’m Breaking Up With the Apple Watch [online]. 2015, 06 December. Available online at:http://www.nytimes.com/2015/06/11/fashion/why-im-breaking-up-with-the-apple-watch.html?_r=0
  26. ↑ FENNER, J. Karl Lagerfeld May Have the World's Most Expensive Apple Watch [online]. 2015, 06 December. Available online at:http://www.details.com/story/karl-lagerfeld-all-gold-apple-watch
  27. ↑ Public Policy Advocacy [online]. 2015, 06 December. Available online at:http://www.apple.com/public-policy-advocacy/
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